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About Us

Who we are

We are an emerging "Made in India by local Artisans" & "Supporting Sustainable living" start-up with a mission to provide you with high quality eco-friendly products. 

Our Mission

Only for Good Shopping!!!

Our journey has started with an objective to create a planet where we co-exist with another 8.7 million species, with the aim to create awareness about how change in our lifestyle and slowing our consumption can reduce burden on the natural resources, with the mission to provide a legacy of rich soil, clean earth and ocean to our next generation so a life can continue to thrive.

Why we are doing it

We have had enough of plastic & it is time that we together re-think about every choice that we make while shopping. We are here to provide you with better alternatives that this planet will adore.

A tiny step by each one of us can make huge difference so let us take that one action that will make this earth better place and also continue to inspire others as well.

Shop mindfully & not impulsively!

About Founder

Keyuri Jobanputra is Chief curator and Founder at She has 10 years of experience into analytics domain working for companies like Nielsen and Fractal, where she has worked for the fortune 500 clients. She is Data analyst, Machine learning enthusiast and Business Consultant by profession.

She is also a yoga practitioner and avid traveller and loves to read about creating healthy habits for mind and body